The Solyk blog
Everything you need to improve your SEO, GEO and visibility across search engines and AI tools. Practical guides, strategies and actionable advice.
SEOWhat is GEO (Generative Engine Optimization)?
Traditional search engines are no longer the only gateway to your brand. GEO, or Generative Engine Optimization, is the new way to appear in generative AI answers.
SEOSEO vs GEO: understanding the key differences
Traditional SEO is no longer enough to guarantee your online visibility. With the rise of AI engines, GEO has become essential. Here are the key differences to help you adapt your strategy.
SEOHow to get cited by ChatGPT and generative AIs
Learn how to position your content within AI engine answers. Discover how to get cited by ChatGPT and secure lasting visibility.
SEOE-E-A-T: why your brand entity matters for AI
Your brand is no longer just a name, it is an entity that Google and AI identify. Discover how to turn this recognition into authority with E-E-A-T.
SEOOptimising your content for Google's AI Overviews
With the rise of generative search, your content must now answer users' questions directly in order to be selected as a source. Discover practical techniques to optimise your articles for Google's AI Overviews.
SEOThe 10 GEO ranking factors in 2026
Traditional SEO is no longer enough: generative AI is redefining the rules of the game. Discover the 10 GEO ranking factors that will propel your visibility in answers generated by ChatGPT, Perplexity and Google AI Overviews by 2026.
SEOStructuring an article for AI SEO (H1, H2, H3)
Traditional search engines are no longer enough. Structuring an article with a clear content hierarchy is the key to being cited by AI.
SEOSchema.org structured data: the underestimated GEO lever
As classic SEO loses momentum, Schema.org structured data is becoming a decisive GEO lever. Discover how to turn your content into answers that are ready for search engines and AI.
SEOBacklinks and domain authority: the foundation of SEO
Without strong backlinks, your domain authority remains low, and your Google ranking suffers. Learn how to build an effective link-building strategy that generates lasting, credible traffic.
SEOLink building in 2026: the strategies that work
Link building is evolving rapidly, and backlinks remain a cornerstone of search engine optimisation. Discover the effective strategies for 2026 to improve your authority and visibility.
SEOWrite content that appeals to search engines AND AI
The face of SEO has changed. To stay visible, you must now appeal to both classic algorithms and the AI systems that synthesise answers. Here is the method to achieve this.
SEOSemantic keywords and topic clustering
SEO is no longer limited to a handful of isolated queries. By organising your content into clusters and using semantic keywords, you build a sustainable strategy that takes into account the way Google understands language.
SEOSearch intent: the key to good SEO
Understanding search intent means understanding your visitors. Discover how to align your SEO and your keywords with every stage of the conversion funnel.
SEOLocal SEO: Be Visible in Your Local Area
One in two customers who make a local search visits a shop the same day. Discover how to capture this demand through local SEO.
SEOOptimise your images for SEO
Unoptimised images slow down your site and harm your rankings. Learn how to turn them into a real asset for your SEO strategy.
SEOLoading speed: a crucial ranking factor
A slow site penalises your visibility and conversion rate. Discover how to turn this technical constraint into an SEO performance lever.
SEOMobile-first indexing: optimising for mobile
Is your site ready for mobile-first indexing? Since July 2019, Google has made mobile indexing the norm. Find out how to optimise your mobile SEO to stay at the top of search results.
SEOMeasuring your SEO: the essential SEO KPIs
Tracking the right data is the key to sustainably improving your visibility on Google. Here are the SEO KPIs you absolutely need to monitor and how to interpret them methodically.
SEOThe must-have SEO tools in 2026
Organic search has never been so competitive, but the right tools make all the difference. Here is the 2026 selection of solutions to audit, optimise and grow your visibility.
SEOSEO mistakes to avoid at all costs
SEO is a powerful lever, but certain practices can seriously harm your rankings. Here are the pitfalls to avoid to protect your traffic and online authority.
SEOTraffic down? How to conduct an SEO audit
Is your organic traffic plummeting and you don't understand why? A methodical SEO audit is the first step to reverse the trend and regain your rankings.
SEOInternal linking: structuring your site for SEO
Internal linking is the invisible foundation of good organic search performance. By intelligently structuring your internal links, you improve navigation and your ranking on Google.
SEOSponsored content and backlinks: what do the rules say?
Sponsored content and backlinks remain effective levers, provided you follow Google's rules. Discover how to use rel="sponsored" and rel="nofollow" without risking a penalty.
SEOWhy guest posting remains effective in 2026
In an SEO landscape where algorithms are constantly evolving, guest posting is not losing momentum. On the contrary, it stands out as a strategic lever for building lasting, visible authority.
SEODo social media help SEO?
One question keeps coming up: do social media really boost your SEO? While social signals are not an official ranking factor, their indirect impact on SEO is very real. Here's our breakdown.
SEOSEO and AI: the end of traditional SEO?
SEO isn't dead, it's mutating. With AI-generated answers and new search behaviours, your strategy must adapt to survive and perform.
SEOPreparing your site for voice search
Voice search is establishing itself as a strategic channel for SEO. Prepare your site now to capture this growing traffic and meet user expectations.
SEOSEO for SMEs: where to start?
80% of SMEs that invest in organic search see an increase in their visibility within six months. Discover the first concrete steps to launch your SME SEO.
SEOPublishing frequency and SEO: how many articles?
Publishing frequency is a cornerstone of modern SEO. Follow our recommendations to adopt a realistic, structured content cadence that suits your resources.
SEOThe future of SEO: 2026-2027 predictions
Traditional search is shifting; engines are giving way to generative answers. Prepare your content strategy for the 2027 trends and turn this disruption into a growth opportunity.
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